This phase starts with deep-dive analysis of the short list of options with focus on how a plan can be achieved on-the-ground. All types of options may be pursued including entering into strategic partnerships; developing new supplier relationships; Joint Ventures; acquisitions; and entering new markets.
The preferred opportunity and pre-requisites are identified while others on the short list are kept as Plan B’s. The plan may require numerous steps over an extended period (e.g. entering into a strategic partnership now with view to a new market entry internationally in 2 years) and is kept ‘live’ by adapting to market changes whilst keeping the strategic vision fixed.