Purpose: to understand in-depth the potential underlying value of a technology or business concept in terms of value to customers and competitive advantage.

At this stage we imagine potential commercialisation strategies and run through a detailed assessment model for each option.  This phase goes beyond simple SWOT analysis by considering how markets and competitors are likely to adapt over time and how this will impact a business’ competitive advantage. The landscape continually alters in response to changes in general macroeconomics; political/legal environments; technologies; customer tastes/demographics; and other factors. How a business creates options to benefit from changes defines its long term competitive advantage.  Only viable technologies with provable lasting potential proceed to step 2.

Where are we now?

Investment Potential Analysis includes:

  • 1Macroeconomic environment

  • 2Political and legal environment

  • 3Technology

  • 4Market and business cycle analysis

  • 5Competitor analysis

  • 6Potential new market entrants

  • 7Competitive advantage

Go to the next stage...

Stage Two