Purpose: deep dive into commercialisation go-to-market options

This phase leverages understanding of the market and business obtained in phase one to do a deep dive into the preferred and backup commercialisation options. Different options have different risk/return profiles and especially different investment and timing considerations.  Understanding the trade-offs is key to this phase:  objective of any startup is to fail fast whilst not giving up any upside.  Strategies that provide maximum flexibility to a business and/or restrict competitors’ manoeuvrability at low cost are proven to be long-term winners, especially in volatile market places. Against this, a short list of options provided as input into Stage 3.

Where do we want to be?

Strategic Vision includes:

  • 1Development of 'What if' scenarios with probabilities

  • 2What competitive positions are likely to succeed under various scenarios

  • 3What markets and market segments should be targeted

  • 4What shortcomings in competitive advantage need to be addressed

  • 5Ability of a business to adapt to unexpected changes

  • 6Risk assessment

  • 7Assessment of achievability

Go to the next stage...

Stage Three